Thursday, December 13, 2007

Quiet Riot

The PR/media lesson from the Mitchell Report: if people in sports truly want to keep something out of the media, they can.

Some of our best sports journalists were trying to track down the names on the list for weeks. When it was announced earlier this week that the list would be made public today, the search intensified. The New York Yankess are covered like no other sports team in the world. Turns out Senator Mitchell's biggest scoops came from a personal "trainer" associated with a few players in the Bronx.

My point: if a player or a team or an executive really wants something out, he'll get it out. If, as in this case, they don't, it's amazing how secretive they can be.

By the way, did the Yankees get Santana yet?

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